We recently announced our mutual dividend initiative
, our policy of passing on an increasing amount of our revenue as cashback. As a money-saving site which, uniquely, is owned and controlled by its members, we want to use our increasing financial strength to make our cashback rates as competitive as possible.
Having now completed a review of cashback rates across all our circa 3000 merchants, we thought you'd be interested to see how we compare with the largest two UK cashback sites. Based on comparisons done over the past 24 hours*, we can make the following headline claims:
- Across our 3000 merchants, we're offering more cashback than quidco and topcashback in over 80% of cases
* I should quickly making the following qualifications for these claims:
- Comparison is based on the highest paying product type for a given merchant, not an average of all product types.
- In some cases, the competitor site doesn't offer any cashback at all
- The difference in rates is often very marginal
- Where our competitors have better rates, these are sometimes significantly better and tend to be with the more popular merchants
That said, the claims still stand and I think a lot of cashback site members will be surprised by them. As our membership and revenues grow, we will negotiate even better rates with the eventual aim of being the undisputed best-paying site
In the meantime, it does at least show that the circa 5m members of the "big two" sites would be well advised to add imutual to their portfolio of cashback sites and check our offers each time they want to earn some cashback.
And remember that every time you earn cashback through imutual, you also receive free shares - i.e. we give you part-ownership of the company!
I hope you'll help to spread this news as widely as possible - see the "Share" links to the top right and bottom right of this post